Objectives of Advertising

  • To make immediate sale
  • To notify about product availability
  • To guide sales force by building awareness of product or service among retailers
  • To introduce a new price
  • To create a fame for service, reliability, credibility
  • To maximize market share
  • To modify existing product or service appeals
  • To inform about the availability of the product and let customer remain up to date
  • To develop international market, if any
  • To increase about the frequency of the product usage
  • To build brand equity
  • To effect impulsive buying action
  • To increase the number of target audience